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Competitive Advantage: Creating and Sustaining Superior Performance

Door Michael Porter

Categorie	Algemeen wetenschap
Boeknummer	#349180-VE41
Titel	Competitive Advantage: Creating and Sustaining Superior Performance
Auteur	Porter, Michael
Boektype	Paperback
Uitgeverij	New York, NY : Free Press
Jaar van uitgave	2004
ISBN10	0743260872
ISBN13	9780743260879
Taal	Engels
Beschrijving	Paperback, 8vo.
Samenvatting	COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage l... (Lees verder)ies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
Pagina's	557
Conditie	Goed
Prijs	€ 12,50

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