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Chasing Cool: Standing Out in Today's Cluttered Marketplace

Door Noah Kerner

Categorie
Reclame & Design
Boeknummer
#347042-XJ13
Titel
Chasing Cool: Standing Out in Today's Cluttered Marketplace
Auteur
Kerner, Noah
Boektype
Gebonden hardcover met stofomslag
Uitgeverij
New York etc. : Atria Books
Jaar van uitgave
2007
ISBN10
0743497090
ISBN13
9780743497091
Taal
Engels
Beschrijving
Original black boards, silver lettered spine, dust jacket, illustrated with some b/w photographs, 8vo.
Samenvatting

Cool isn't just a state of mind, a celebrity fad, or a Western obsession - it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cooldigs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Coolexpands the playing field including interviews with business icons, in depth research, and personal anecdotes. Timely and timeless, Kerner and Pressman's partnership has fostered a book with boundless appeal. This stunning reference includes interviews with more than seventy of today's most respected luminaries from Tom Ford and Russell Simmons to Richard Meier and Bon... (Lees verder)nie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by the West's shortsighted search for the ever-popular concept of cool.
Pagina's
248
Conditie
Goed
Prijs
€ 8,00

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