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The Apple Way: 12 management lessons from the world's most innovative company

Door Jeffrey L. Cruikshank

Categorie	Engels
Boeknummer	#282310
Titel	The Apple Way: 12 management lessons from the world's most innovative company
Auteur	Cruikshank, Jeffrey L.
Boektype	Gebonden hardcover met stofomslag
Uitgeverij	New York, McGraw-Hill
Jaar van uitgave	2006
ISBN10	0072262338
ISBN13	9780072262339
Taal	Engels
Samenvatting	Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Apple's shares have surged to a 4-year high, and along with the runaway success of Apple's iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There's a halo effect beginning to take hold - simple put, consumers and business people alike are so impressed with iPod's technology and success that they're taking a second look at other Apple products and in particular Macintosh computers. If the current trends continue, Apple will have sparked yet anot... (Lees verder)her revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company's steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple. Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past yearUses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple's underlying guiding principlesIncludes lessons learned the hard way by revealing the company's strengths and obstaclesCruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others
Pagina's	206
Conditie	Goed
Prijs	€ 10,00

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