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Futuretainment: Yesterday the World Changed, Now it's Your Turn

Categorie	Psychologie
Boeknummer	#277828
Titel	Futuretainment: Yesterday the World Changed, Now it's Your Turn
Auteur	Walsh, Mike
Boektype	Paperback
Uitgeverij	London, Phaidon
Jaar van uitgave	2009
ISBN10	0714848751
ISBN13	9780714848754
Taal	Engels
Samenvatting	Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an 'insight' at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that c... (Lees verder)hapter.
Pagina's	274
Conditie	Goed
Prijs	€ 7,50

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