Onze boeken

Investigating Audiences

Door Andy Ruddock

Categorie
Media
Boeknummer
#229292
Titel
Investigating Audiences
Auteur
Ruddock, Andy
Boektype
Paperback
Uitgeverij
Los Angeles, Sage Publications
Jaar van uitgave
2007
ISBN10
1412922704
ISBN13
9781412922708
Taal
Engels
Samenvatting
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences wil... (Lees verder)l be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.
Pagina's
185
Conditie
Goed
Prijs
€ 9,50

Onze gebruikte boeken verkeren in goede tweedehands staat, tenzij hierboven anders beschreven. Kleine onvolkomenheden zijn niet altijd vermeld.