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Added Value. The Alchemy of Brand-Led Growth

Categorie	Economie & Management
Boeknummer	#213795
Titel	Added Value. The Alchemy of Brand-Led Growth
Auteur	Sherrington, Mark
Boektype	Gebonden hardcover met stofomslag
Uitgeverij	Palgrave Macmillan
Jaar van uitgave	2003
ISBN10	1403903875
ISBN13	9781403903877
Taal	Engels
Samenvatting	This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
Pagina's	208
Conditie	Goed
Prijs	€ 7,50

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