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Brand Manners. How to create the self-confident organisation to live the brand

Categorie	Economie & Management
Boeknummer	#213789
Titel	Brand Manners. How to create the self-confident organisation to live the brand
Auteur	Pringle, Hamish & William Gordon
Boektype	Gebonden hardcover met stofomslag
Uitgeverij	John Wiley & Sons, Chichester
Jaar van uitgave	2001
ISBN10	0471496065
ISBN13	9780471496069
Taal	Engels
Samenvatting	How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external ... (Lees verder)brand values to build a 'self-confident' organisation.
Pagina's	314
Conditie	Goed
Prijs	€ 7,50

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