Onze boeken

The Cluetrain Manifesto. The end of business as usual

Categorie	Economie & Management
Boeknummer	#213508
Titel	The Cluetrain Manifesto. The end of business as usual
Auteur	Levine, Rick & Christopher Locke & Doc Searls & David Weinberger
Boektype	Paperback
Uitgeverij	Pearson Eucation
Jaar van uitgave	2000
ISBN10	0273650238
ISBN13	9780273650232
Taal	Engels
Samenvatting	Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.
Pagina's	187
Conditie	Goed
Prijs	€ 6,00

Onze gebruikte boeken verkeren in goede tweedehands staat, tenzij hierboven anders beschreven. Kleine onvolkomenheden zijn niet altijd vermeld.