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Marks of Excellence. The History and Taxonomy of Trademarks

Categorie	Reclame & Design
Boeknummer	#194003
Titel	Marks of Excellence. The History and Taxonomy of Trademarks
Auteur	Mollerup, Per
Boektype	Paperback
Uitgeverij	Phaidon Press Ltd, London
Jaar van uitgave	1998
ISBN10	0714838381
ISBN13	9780714838380
Taal	Nederlands
Samenvatting	This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.
Pagina's	240
Conditie	Goed
Prijs	€ 15,00

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