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Bug: The Strange Mutations Of The World's Most Famous Automobile

Door Phil Patton

Categorie
Auto's & Autotechniek
Boeknummer
#326198-XC22
Titel
Bug: The Strange Mutations Of The World's Most Famous Automobile
Auteur
Patton, Phil
Boektype
Paperback
Uitgeverij
Da Capo Press
Jaar van uitgave
2002
ISBN10
0306813599
ISBN13
9780306813597
Taal
Engels
Beschrijving
Paperback, some b/w illustrations, 8vo.
Samenvatting

"Herbie." "Punchbuggy." "Beetle." The world's most recognizable automobile goes by many noms de plume. But did you know that the "Love Bug" was originally conceived as Hitler's "car of the people," or that it was the Manson "family"'s car of choice? Tapping into Americans' continuing obsession with the VW Bug, Phil Patton has written a kaleidoscopic history of the car from the 1950s to the 2000s. He describes the genius marketing strategy used in America to rid the car of its Fascist associations (VW hired a Jewish marketing team), and explains why designers are obsessed with its shape (the Bug, like the Pantheon, fits the Greek "golden ellipse" ideal of dimension). Patton posits that the Bug was the first car to cause... (Lees verder) Americans to "wrap themselves in a brand as an extension of their ideology," and turn up their noses at the huge, showy cars produced in Detroit. Amazingly, it worked, and, based on the Beetle's continuing status as an American cultural icon, it still does. As Jonathan Yardley asserted in the Washington Post Book Review: "The original Bug was more than a car, it was an experience."
Pagina's
254
Conditie
Goed — Permanent marker line on bottom cut.
Prijs
€ 6,00

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