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Growing Up Digital. The Rise of the Net Generation

Door Don Tapscott

Categorie
Economie & Management
Boeknummer
#213502
Titel
Growing Up Digital. The Rise of the Net Generation
Auteur
Tapscott, Don
Boektype
Gebonden hardcover met stofomslag
Uitgeverij
McGraw-Hill
Jaar van uitgave
1998
ISBN10
0070633614
ISBN13
9780070633612
Taal
Engels
Samenvatting
This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.
Pagina's
338
Conditie
Goed
Prijs
€ 10,00

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